Meet the Spanish hotel group that sets new standards of diversity and inclusion - CMI
Case Study

Meet the Spanish hotel group that sets new standards of diversity and inclusion

With 38% of its workforce being people with disabilities, Ilunion is a pioneer of diversity and inclusion

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Alejandro Oñoro, chief executive of Spanish group Ilunion, has been partially blind since childhood. So it will come as no surprise that he has made diversity and inclusion a key priority for the group’s businesses, which include a hotel chain, call centres and cleaning, laundry and security services.

An image of Mar Almagro, manager of Ilunion’s Malaga hotel

Untapping talent: Mar Almagro, manager of Ilunion’s Malaga hotel

Ilunion claims to be the world’s leading employer of people with disabilities, who account for about 38 per cent of the 35,000 people on its payroll. Of those with disabilities last year, 55 per cent had a physical disability, 25 per cent had a learning difficulty and 11 per cent had trouble hearing with the rest experiencing difficulties with their sight.

And, in a break with traditional corporate practices, the majority of the group’s board of directors and management are also people with disabilities. There has traditionally been a disability employment gap in the labour market, with many disabled people facing prejudice and being far less likely to move into senior management roles.

Ilunion strongly believes it is worth paying attention to this massive and mostly untapped pool of talent – for the simple reasons that it helps stave off staffing problems, boosts team performance and helps the company relate to all its customers.

Mar Almagro, manager of Ilunion’s Malaga hotel, said in 2019 that these progressive values bring “immense value” to the business. “It’s only because of this diversity and harnessing the talent of all its collaborators, regardless of whether they have disabilities or not, that it’s possible to have a successful company,” she said.

It’s only because of this diversity and harnessing the talent of all its collaborators, regardless of whether they have disabilities or not, that it’s possible to have a successful company

Mar Almagro, manager of Ilunion (Malaga)

Embedding tolerance and cooperation

An image of Alejandro Oñoro, CEO of Ilunion, during an interview at tower Ilunion, the headquarters of the group, in Madrid

Alejandro Oñoro, CEO of Ilunion, during an interview at tower Ilunion, the headquarters of the group, in Madrid

As a result of embracing diversity and inclusion, Ilunion is seeing the effectiveness of its workforce soar. Almagro said: “A workforce that’s fortunate enough to have people with disabilities among its members has solidarity, cooperation and tolerance in its DNA. This is transferred to the way we relate to each other, how we work in our day-to-day life, and, of course, how we treat guests.”

In addition, the company’s focus on accessibility has helped it appeal to a much broader base of customers, through the removal of physical barriers, specially designed rooms, and a wide range of technical aids available. For instance, these include technological advancements such as sensors in bathrooms to detect when someone falls and buzzers than turn on a light when someone is at the door.

Ilunion is owned by the National Organisation of Spanish Blind People and was formed as a for-profit corporation in 2015. It was turning over €819.3m in 2020.

The group is not resting on its laurels. The company wants to boost the proportion of its workforce with disabilities from 38 to 45 per cent by 2025. It also wants to broaden its recruitment to target other societal groups that are at risk of being marginalised, including victims of domestic abuse, immigrants and the homeless.

Ultimately, the aim is to create equal opportunity, particularly for people with disabilities. And Ilunion believes the best way to go about that is to develop a portfolio of profitable businesses. It is finding that the two, diversity and profits, go hand-in-hand.