Making Decisions Based on Customer Insight
Wednesday 20 January 2021Over the last 45 years marketing and market research techniques have been developed to monitor brand success and customer satisfaction. The quality of communications have been improved drastically by Customer Insight - the comparison between management performance data, external market analysis and customer satisfaction surveys.
Marketing is all about understanding customer engagement and behaviour, so in this talk we will discover how decisions and propositions have been improved as a result of analysing Customer Insight.
In this digital event...
Hear from Robin Birn, renowned author of several books on Market Research and Customer Insight.
- Discover how decisions and propositions have been improved as a result of analysing Customer Insight.
Looking for more information on this topic?
Related Videos and Event Recordings
Building Resilience in a Changing World
Join us for tips and techniques for building personal resilience in an ever-evolving world.
Agility in an Era of Uncertainty and Disruption
Find out how organisations and individuals can embrace agility to help them navigate these more uncertain times.
Managing Change
Learn about the change management process and ways to meet the challenge of leading people in turbulent times.
Future Leadership: In the fourth Industrial Revolution
we look at factors shaping the future workforce and discuss the culture that leadership must create in order to compete.
Related Articles
Always think ‘we’ rather than ‘I’, says our Chartered Manager of the Week
How CMI helped Yong Kok Fei CMgr FCMI make the challenging transition to managing a remote team
“It’s about fostering an environment that supports women”
Chartered Manager of the Week Emma Finney CMgr FCMI has climbed the career ladder while volunteering and raising a family
Would a four-day week really work?
Managers give their take on how a four-day working week could affect both staff and employers
Managers’ top gripes with hybrid working – and how to fix them
Your burning hybrid questions answered