Article:

Can AI play a meaningful role in developing and nurturing human talent?

Written by Alison Watson Tuesday 15 April 2025
How businesses can harness AI’s potential while addressing ethical challenges in areas such as talent development, recruitment, marketing and operational processes
Alison Watson

AI is transforming the business landscape in unprecedented ways. It’s no longer confined to the realms of science fiction; instead, it’s become a pivotal force in boardrooms around the world. But with great power comes great responsibility, and as businesses increasingly integrate AI into their operations, the question remains: how do we ensure AI is used responsibly, ethically and effectively without compromising core human values? 

How AI is changing businesses

AI has the potential to become a powerful tool in unlocking and nurturing human talent. By analysing individual employee performance and learning preferences, AI can offer customised training programmes. Adaptive learning platforms, for instance, can adjust training content based on how quickly an employee grasps concepts, improving skills in real time. This targeted approach can help to close skill gaps and align employee growth with business goals.

Recruitment has also seen a transformation. AI-powered tools can automate CV screening and provide predictive analytics for identifying ideal candidates, creating more equitable hiring practices. Onboarding can also be enhanced, with chatbots guiding new hires through induction processes, ensuring they feel supported from day one.

Beyond hiring and development practices, however, AI is also playing a strong role in processes – impacting not only employee roles, but also the bottom line for businesses and what they can offer customers.

Generative AI tools like ChatGPT for writing and DALL·E for digital art, for example, are helping marketers to create campaign drafts, suggest ad concepts and even predict trends. Small businesses, in particular, can benefit from cost-effective content development using these tools.

Keep reading: three ethical challenges

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