Article:

The power of promises

Written by Dr Rodney Toh Tuesday 26 November 2024
How the ethics of keeping promises build trust and fuel business success
Monument to the philosopher Immanuel Kant against the background of foliage. Kaliningrad

The simple act of keeping promises has never been more important in the corporate world than today. Long-term success depends on keeping your word, whether it’s a manager giving a well-deserved promotion to an employee, a corporation guaranteeing the quality of customers’ purchases or business partners agreeing on a new venture. 

Maintaining your word is more than just doing tasks; it’s also an ethical obligation. It all comes down to treating people with respect and acting morally. By referencing Kantian ethics, we discuss why keeping your word is both a moral obligation and a wise commercial decision in this article. 

The importance of keeping promises

When we make a promise, whether in business or in our personal lives, we’re giving someone our word that we will follow through. It’s a commitment. In business, promises could be about on-time delivery of products, offering career growth opportunities to employees or sticking to deadlines for projects. When promises are kept, they build trust between people and organisations. People can rely on your words.

Keep reading: what Kantian ethics teach us about keeping promises

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