“It’s always about resilience”: The Female Lead’s Edwina Dunn OBE on women’s fight for recognition
Written by Dave Waller Thursday 18 April 2024Edwina Dunn OBE is one of the country’s leading entrepreneurs. As co-founder of Dunnhumby, she masterminded the data science behind Tesco Clubcard, the world’s largest loyalty scheme, in an era when tech and retail were male-dominated.
CMI’s chief executive, Ann Francke OBE, describes Edwina as “a real trailblazer”. In 2013, Edwina launched the Female Lead, a non-profit organisation that connects women with role models – since named as one of the world’s top initiatives for female empowerment.
Ann and Edwina recently met as part of CMI’s Leading Issue series. They discussed Edwina’s achievements as a woman in technology, the role of male allies and the magic that happens when girls meet their role models.
Watch: Edwina Dunn in The Leading Issue
Read on: Five insights from the Tesco Clubcard and The Female Lead pioneer
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