I want to help my local community. Where should I start?

Anthony Chadwick founded The Webinar Vet in 2010 not just because he wanted to make it easier for vets to access affordable training – he also wanted to reduce the impact his peers were having on the climate by travelling to attend conferences and events.

As the business grew, so did his desire to do more for the environment both in the local area and in the developing world: they installed solar panels and built a bee-friendly flower garden on the roof of their office in the Liverpool Science Park; and last year they planted a wildflower meadow, not only to beautify the local area for residents, but to provide a habitat for wildlife. Anthony now has his own podcast which discusses green issues and invites experts to share their sustainability tips with listeners. They are also investing in tree planting projects around the world and are certified by the Investors in the Environment accreditation scheme as a ‘green business’.

But it’s more than just a passion project for Anthony. Engaging with the community in a very hands-on way demonstrates to customers that they are serious about living their values. “As a vet, I am a leader in the community. They trust me to look after their pets, and projects such as these set an example. It shows that we are more than just a business interested in money and profit – we genuinely care about animals and the environment.”